Founded
2014
Team Size
400
Total Funding
₹166 Cr
Valuation
₹1,660 Cr
Natural and toxin-free personal care brand.
Core Differentiator
Natural, toxin-free personal care products positioned at accessible price points for mass-premium Indian consumers
Target Market
Health-conscious Indian consumers aged 25-45 seeking affordable natural alternatives
Key Innovation
Ingredient transparency and natural formulations at competitive pricing for the Indian market
Strong brand recall in natural personal care segment with established online presence and customer loyalty
Direct-to-consumer model eliminates middlemen, enabling competitive pricing while maintaining margins
₹49.8 Cr
Total Raised
1
Round
Latest Round
Latest · 2019-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2019-01-01
₹49.8 Cr
Investors
Growth Rate
29%
Funding Rounds
1