Founded
2016
Team Size
500
Total Funding
₹1,245 Cr
Valuation
₹12.4K Cr
Consumer fintech company focusing on credit and payments; recently merged with North East Small Finance Bank to transition into a banking entity.
Core Differentiator
Simplified credit card alternative with instant approval and gamified UX specifically designed for digitally-native youth without traditional credit scores
Target Market
Millennials and Gen-Z (18-35 years) seeking first credit product
Key Innovation
AI-driven alternative credit scoring enabling instant approvals for underbanked youth segment
Strong brand resonance with millennials and Gen-Z through digital-first positioning and social media engagement
Proprietary credit underwriting models for young, credit-invisible segments with limited traditional credit history
Card replacement and credit line dependency create moderate user stickiness once activated
₹374 Cr
Total Raised
3
Rounds
Series C
Latest · Feb 28 2026
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2021-01-01
₹374 Cr
Investors
Series C
Feb 28 2026
N/A
Series C
Apr 10, 2025
N/A
Growth Rate
33%
Funding Rounds
3