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B2B food and grocery marketplace for kiranas.

Online Services
Grocery Wholesale
Active

Founded

2015

Team Size

1500

Total Funding

₹996 Cr

Valuation

₹8,300 Cr

About

B2B food and grocery marketplace for kiranas.

Unique Selling Proposition

Core Differentiator

End-to-end B2B marketplace combining procurement, logistics, and credit for kiranas with owned fulfillment infrastructure

Target Market

12+ million kirana stores across Tier 2/3 Indian cities

Key Innovation

Hyperlocal dark store network enabling same-day delivery with inventory financing for small retailers

Competitive Moats
🌐Network Effects
Medium

Supply-side density with brands and distributors plus demand-side kirana relationships create bilateral network effects

💰Cost Advantage
Medium

Owned fulfillment centers and route optimization deliver 15-20% cost savings versus traditional distribution

🔒Switching Costs
Medium

Embedded credit and procurement automation increase stickiness with kirana partners

🧠Data/AI Moat
Weak

Demand prediction and inventory management data from thousands of transactions daily

Funding Snapshot
Free preview

₹299 Cr

Total Raised

1

Round

Latest Round

Latest · 2020-01-01

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Full Funding History

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Funding History

Latest Round

2020-01-01

₹299 Cr

Investors

Various Investors
Details

Location

Bangalore, Karnataka

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Financial Metrics

Growth Rate

32%

Funding Rounds

1

VedAI Score
644/1000
Developing