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The Moms Co

643

Natural and safe products for moms and babies.

Baby Care & Accessories
Baby Care
Acquired

Founded

2016

Team Size

200

Total Funding

₹83 Cr

Valuation

₹415 Cr

About

Natural and safe products for moms and babies.

Unique Selling Proposition

Core Differentiator

Australia-certified toxin-free baby and mom care products with natural ingredients, targeting premium safety-conscious Indian parents.

Target Market

Urban millennial and Gen-Z mothers seeking certified safe, natural personal care products

Key Innovation

Rigorous international safety certifications (MadeSafe, EWG) combined with India-relevant formulations and pricing

Competitive Moats
Brand
Medium

Strong trust-based brand equity built through safety certifications and community engagement with mothers

⚖️Regulatory
Medium

International safety certifications create barrier to entry and quality differentiation

🔒Switching Costs
Medium

Parents reluctant to switch baby care products once trust established due to baby sensitivity concerns

Funding Snapshot
Free preview

₹24.9 Cr

Total Raised

1

Round

Latest Round

Latest · 2021-01-01

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Full Funding History

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Funding History

Latest Round

2021-01-01

₹24.9 Cr

Investors

Various Investors
Details

Location

Gurgaon, Haryana

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Financial Metrics

Growth Rate

25%

Funding Rounds

1

VedAI Score
643/1000
Developing