Founded
2015
Team Size
300
Total Funding
₹83 Cr
Valuation
₹415 Cr
Smartwatch and audio accessories brand.
Core Differentiator
Aggressive value-for-money positioning in smartwatches with mass market distribution reaching tier 2-3 cities through affordable pricing.
Target Market
Price-conscious Indian consumers in tier 2-3 cities seeking feature-rich smartwatches under ₹5000
Key Innovation
Rapid product iteration with trendy designs and feature parity at 50-70% lower price points than international brands
Efficient supply chain management and ODM partnerships enabling 50-70% price advantage over Samsung/Apple while maintaining margins
Built recognition as leading Indian smartwatch brand through aggressive marketing and influencer partnerships, especially among youth
Distribution network across 400+ retail touchpoints and strong e-commerce presence creating market penetration advantages
₹24.9 Cr
Total Raised
1
Round
Latest Round
Latest · 2020-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2020-01-01
₹24.9 Cr
Investors
Growth Rate
31%
Funding Rounds
1