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Ninjacart

662

B2B food supply chain platform

Agri-Supply Chain
Supply Chain
Active

Founded

2015

Team Size

2000

Total Funding

₹385 Cr

Valuation

₹815 Cr

About

Ninjacart is a B2B agritech platform connecting farmers directly with retailers, eliminating intermediaries in the fresh produce supply chain.

Unique Selling Proposition

Core Differentiator

End-to-end agri-supply chain platform directly linking farmers to retailers with real-time demand-supply matching and last-mile logistics infrastructure

Target Market

Kiranas, restaurants, and retail chains sourcing fresh produce across Tier 1 and Tier 2 Indian cities

Key Innovation

Proprietary demand forecasting and supply-chain optimization technology reducing wastage from 30% to under 4% while ensuring farmer price discovery

Competitive Moats
🌐Network Effects
Strong

Multi-sided marketplace with 100K+ farmers, 60K+ retailers creating liquidity and better price discovery at scale

💰Cost Advantage
Strong

Elimination of 4-5 intermediaries reduces costs by 20-30% while improving farmer realization by 15-20%

🧠Data/AI Moat
Medium

Proprietary data on demand patterns, quality grading, pricing across geographies enabling predictive ordering

🔒Switching Costs
Medium

Deep integration with retailer inventory systems and farmer supply patterns creates operational stickiness

Funding Snapshot
Free preview

₹23.5 Cr

Total Raised

2

Rounds

Series D

Latest · Jan 18, 2026

Backed by

Walmart
Accel

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Full Funding History

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Funding History

Series C

2022-05-12

₹9 Cr

Investors

Walmart
Accel

Series D

Jan 18, 2026

₹14.5 Cr

Details

Location

Bengaluru, Karnataka

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Financial Metrics

Annual Revenue

₹1,600 Cr

Growth Rate

35%

Funding Rounds

2

VedAI Score
662/1000
Developing