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InMobi

664

Global mobile advertising and discovery platform.

Adtech
Mobile Advertising
Active

Founded

2007

Team Size

1500

Total Funding

₹2,241 Cr

Valuation

₹16.6K Cr

About

Global mobile advertising and discovery platform.

Unique Selling Proposition

Core Differentiator

One of the few global mobile advertising platforms originating from India with proprietary technology stack serving both brand and performance advertising at scale.

Target Market

Global mobile app publishers, brands, and advertisers seeking programmatic mobile advertising solutions

Key Innovation

Unified programmatic platform combining supply-side (publishers) and demand-side (advertisers) capabilities with AI-driven targeting and user discovery

Competitive Moats
🌐Network Effects
Strong

Two-sided marketplace with extensive publisher and advertiser relationships built over 17+ years, creating liquidity advantages

🧠Data/AI Moat
Strong

Massive dataset from billions of mobile interactions globally enabling superior targeting and prediction models

Brand
Medium

Established brand recognition in mobile advertising with Fortune 500 clients and premium publisher partnerships

🔒Switching Costs
Medium

Integration depth with publisher SDKs and advertiser workflows creates friction for platform changes

Funding Snapshot
Free preview

₹672 Cr

Total Raised

1

Round

Latest Round

Latest · 2012-01-01

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Full Funding History

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Funding History

Latest Round

2012-01-01

₹672 Cr

Investors

Various Investors
Details

Location

Bengaluru, Karnataka

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Financial Metrics

Growth Rate

79%

Funding Rounds

1

VedAI Score
664/1000
Developing