Founded
2018
Team Size
200
Total Funding
₹83 Cr
Valuation
₹415 Cr
Premium men's innerwear brand.
DaMENSCH is a Bengaluru-based B2C startup specializing in men's innerwear, currently lacking comprehensive industry classification and a detailed business description.
Business Model
Revenue Model
Team Size
Growth Trend
TAM (India)
Recent Signals
Core Differentiator
Premium positioning in men's innerwear with focus on fabric innovation and fit technology targeting urban millennials willing to pay 2-3x for quality basics.
Target Market
Urban Indian men aged 25-40 in metros/Tier-1 cities seeking comfort and quality innerwear
Key Innovation
Micro-modal and bamboo fabric technology with anti-microbial properties and ergonomic fit design
Building premium D2C brand equity in a traditionally unbranded/mass-market category with strong repeat purchase behavior
Direct-to-consumer model eliminating retail markup, allowing competitive pricing despite premium positioning
Customer loyalty through subscription models and comfort familiarity once acquired, though relatively low actual switching costs
₹24.9 Cr
Total Raised
1
Round
Latest Round
Latest · 2023-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2023-01-01
₹24.9 Cr
Investors
Growth Rate
17%
Funding Rounds
1
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