Founded
2008
Team Size
2000
Total Funding
₹83 Cr
Valuation
₹2,075 Cr
Online jewelry retailer acquired by Titan.
Core Differentiator
First major online jewelry retailer in India combining certified quality with omnichannel experience and transparent pricing.
Target Market
Urban millennials and Gen-Z consumers seeking certified, affordable designer jewelry online
Key Innovation
Technology-enabled transparent pricing and certification system that builds trust in high-value online jewelry purchases
Established trust and brand recognition in online jewelry segment with Titan backing post-acquisition
Omnichannel presence with physical stores complementing online marketplace creates customer stickiness
Customer loyalty programs, design customization history, and relationship-driven repeat purchases in jewelry category
Direct sourcing and operational efficiencies enable competitive pricing versus traditional jewelry retail
₹24.9 Cr
Total Raised
1
Round
Latest Round
Latest · 2013-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2013-01-01
₹24.9 Cr
Investors
Growth Rate
29%
Funding Rounds
1